Rap icon Nicki Minaj has signed a multi-year global partnership deal with MaximBet.
Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.
A lifelong sports fanatic, Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.
MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with iconic, international media company, Maxim.
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As part of the groundbreaking new business venture, Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious plans for iGaming.
Minaj said: “I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.
“I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”
Daniel Graetzer, CEO of MaximBet, said: “Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman. Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her – she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”
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ReactivAction Limited, an ambitious new player in the iGaming industry offering online casino games and sports betting, has gone live with Fast Track, marking a strategic move to cement a stronghold across multiple markets, starting with Brazil.
This partnership not only marks a dynamic alliance but also a ground-breaking integration of Fast Track with Altenar’s renowned player account management (PAM) platform. This innovative collaboration highlights Fast Track’s exceptional ability to seamlessly integrate with various leading iGaming systems, further cementing its position as the industry’s most versatile and adaptable CRM solution provider.
With plans to expand beyond Brazil into Canada, New Zealand and Ireland through a second brand, ReactivAction Limited was on the lookout for a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth. By leveraging Fast Track’s state-of-the-art AI-driven tools, lifecycle automation and real-time data analytics, ReactivAction Limited is poised to elevate its player engagement and retention strategies. This advanced technology empowers ReactivAction Limited to customize communications, personalised promotions and bonuses, aligning them with individual preferences and behaviours for a more tailored and engaging gaming experience.
“We were looking for a platform that sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges,” the Director for ReactivAction Limited, Leone Stranges, said. “Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice.”
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“We are always excited at the prospect of empowering a forward-thinking operator through our platform,” the founder and Chief Executive Officer for Fast Track, Simon Lidzen, said. “We look forward to a fruitful long-term relationship to support ReactivAction Limited’s growth trajectory as it expands its brand into new markets.”
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Design Works Gaming (DWG), a leading games studio, proudly announces the acquisition of its iGaming license in Ontario, Canada.
This significant milestone opens doors to a new era of growth and expansion for the company as it ventures into the thriving Canadian market. As the first Canadian region to launch regulated online gaming, Ontario had over 1.2 million active player accounts by the end of 2023 and that count is steadily growing.
With its license secured, DWG is poised to bring its innovative slots and premium LuckyTap titles to the Ontario market, further solidifying its position as a key player in the global iGaming industry. The company’s commitment to delivering iconic, never-before-seen gaming experiences to players has been a driving force behind its success and the expansion into Canada only furthers that mission.
The founder and Chief Executive Officer for DWG, Troy Zurawski, expressed his excitement about this significant achievement, stating:“Securing the iGaming license in Ontario is a momentous milestone for our company. We have been working tirelessly to take the next step in our global expansion and Canada has been in our sights for a long time. Entering this new market opens a significant opportunity to introduce new players to our fresh, exciting approach to casino play.”
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Known for its creativity in game development, DWG is consistently pushing boundaries to deliver captivating gaming experiences. The company will bring unparalleled entertainment and robust content offerings such as its award-winning Break the Bounty LuckyTap and 10X Fortune to Canadian players.
DWG is continuing to expand its global presence in the dynamic and evolving iGaming market. To learn more, visit DesignWorksGaming . com.
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Alcohol and Gaming Commission of Ontario
Booming Games, a fast-expanding iGaming slot provider, announces the acquisition of a B2B license from the Alcohol and Gaming Commission (AGCO) of Ontario, Canada, paving the way for entry into North American markets.
This Monday, Booming Games received official notification of its B2B gaming license approval from the Alcohol and Gaming Commission (AGCO). The license authorizes the company to distribute its content to licensed gambling operators in Ontario, Canada. This opens the doors for Canadian players to enjoy popular games such as TNT Bonanza, Cash Pig, Buffalo Hold and Win, and The Wild Wings of Phoenix.
Booming Games remains committed to upholding the highest standards of regulatory compliance and responsible gaming practices.
Frederik Niehusen, Chief Commercial Officer at Booming Games, expresses enthusiasm for being among the first iGaming providers to secure a complete B2B gaming license in Canada. The company’s swift market action has granted it a competitive advantage.
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Niehusen affirms, “We are thrilled to have obtained a full Ontario B2B gaming license, allowing us to expand in the fast-growing Canadian market. Ontario is the next milestone of our strategy to expand in regulated markets after successfully entering Spain, Colombia, The Netherlands, and Denmark in 2023. ”
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