Millennials reveal their top 100 favorite brands, from Olive Garden to Amazon (2024)

• Marketing agency Moosylvania has compiled its annual "Millennials' Top 100 Brands list" for 2019 after surveying 1,000 millennial consumers.
• From Netflix to Adidas, here are the brands that made the cut.
• Visit Business Insider's homepage for more stories.

Millennials' spending habits can be destructive to industries that are slow to cater to the powerful demographic's tastes.

Defined by the Pew Research Center as anyone born between 1981 and 1996, millennials have different spending habits than their generational predecessors. Sometimes, retailers need to change their strategies to win over the age group.

Read more: Millennials, baby boomers, Gen X, and Gen Z share their most beloved brands

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"They are often branded as being more narcissistic, more idealistic, more socially-conscious, and more experience-oriented than any of their preceding generations," a Deloitte study published in May said. "They have even been blamed for ruining everything from movies to marriage!"

For the seventh year, marketing agency Moosylvania has ranked the top 100 brands that millennials love based on a national survey with 1,000 respondents between the ages of 19 to 39.

Here are the top brands, according to this survey.

Note: The rankings are Olympic Style, with several ties.

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Business Insider/Mary Hanbury

After some success, the women's clothing retailer filed for bankruptcy in February.

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Columbia is a leader in activewear and sporting apparel.

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Great Value is one of Walmart's popular in-house brands which offers value versions of name-brand items.

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The National Basketball Association is the North American men's professional basketball league.

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Nestl is the food and beverage company responsible for products like Nesquik and Crunch chocolate.

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The Italian-style restaurant chain is selling a limited number of Lifetime Pasta Passes that gives holders unlimited pasta forever.

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Spotify took the music industry by storm with its audio streaming platform that gives users access to millions of songs.

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The German automaker released the Arteon sedan in 2018 to replace the slow-selling Volkswagen CC.

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The Children's Place specializes in clothing for young kids.

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The Swedish furniture store chain has locations across the globe, many of which feature its signature food court.

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Monster is a brand of energy drinks.

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The department store has managed to cultivate customer loyalty with its Nordstrom Card Holders program.

Hollis Johnson

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This fast-food chain made Time's list of the most influential burgers of all time in 2014.

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Surf-brands have been struggling in general as of late, but Hollister, Abercrombie's surfwear brand, is still beloved by millennials. The chain announced it would close some flagship stores in the near future to cut costs.

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Funko

Funko caters to fan bases across the board with cute bobble-head figurines.

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Tide detergent pods were at the center of a the tongue-in-cheek "Tide Pod Challenge" that encouraged people to post videos of them eating the non-edible detergent pods.

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As ugly fashion becomes bigger, the furry Ugg boots are making a comeback.

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In addition to its beauty stores across the US, Ulta runs a successful online store as well.

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The athletic apparel company has had a resurgence among young shoppers, thanks largely to collaborations with brands like PacSun and Urban Outfitters that produced nostalgia-based collections honoring 1990s fashion.

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Though it was embroiled in controversy, just few years ago, Hobby Lobby is still a millennial favorite for arts and crafts.

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Lay's is owned by PepsiCo and makes potato chips in a variety of flavors.

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The discount store is rising in popularity as more people opt for discount shopping.

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The Amazon-owned grocery chain is known for its healthy and organic options.

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Anyone can be a star on YouTube, the Google-owned video platform that has helped launch the career of many influencers .

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The British fashion and cosmetics retailer sells merchandise for men and women and ships to over 200 countries.

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Hulu's streaming platform rivals those of Netflix and Amazon Prime, offering its own original content as well.

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In July, the company said itwas preparing to take its Madewell apparel brand public.

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The Microsoft-owned brand entices millennials with its innovative gaming systems.

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The denim company also produces T-shirts, shoes, and accessories.

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LUSH

Lush makes body, face, and hair products that are 100% vegetarian. Nearly every product in stores is handmade .

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Wrangler

Wrangler, the self-proclaimed "authentic American apparel brand," makes denim and western-style clothing.

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Even as the so-called retail apocalypse rages, discount stores like Dollar Tree have continued to thrive thanks to loyal bargain shoppers.

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Though eBay has faced mounting competition from Amazon, the e-commerce company continues to attract young shoppers with features like personalized fashion selections .

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General Mills is a multinational food manufacturer with more than 100 brands in more than 100 countries.

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Kraft has long been a fan favorite with iconic products like its boxed macaroni and cheese. Today the company has a robust product portfolio that represents a significant percentage of the average American grocery store.

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The company drops streetwear that draws lines down New York City streets and sells out online within minutes. Supreme's logo manages to even make a clay brick look cool .

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The topical store, previously known as a haven for goths, punks, and nerds, has managed to remain a mainstay in the American mall as its peers struggle.

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Kellogg's is a multinational food company, best known for popular items like breakfast cereal.

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Publix is an American supermarket chain that operates in the Southeastern US and is based in Lakeland, Florida.

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Nike-owned Converse is an American shoe company that boasts iconic styles like the Chuck Taylor that have found enduring appeal over the decades.

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Today there are nearly 20 flavors of Doritos including classics like Cool Ranch and more obscure varieties like Jacked Ranch-Dipped Hot Wings. The tortilla-style chip company is owned by Frito Lay.

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New Balance Facebook

New Balance is an apparel and footwear company, known for both its activewear and everyday styles.

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Wendy's is a fast-food restaurant chain with locations in 30 countries around the world .

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Though JCPenney has experienced significant sales struggles in recent years, the department store is working to appeal to younger shoppers with recent efforts like its newly announced partnership with online marketplace ThredUp .

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HP is a software and information technology company that sells a wide range of products such as laptops, desktops, printers, and more.

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GameStop remains a long-held favorite among gaming millennials as their one-stop-shop for consoles, collectibles, and video games.

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Reebok Facebook

Reebok is a footwear and apparel company that sells iconic styles and has partnerships with buzzy celebrities like Gigi Hadid, Ariana Grande, and Gal Gadot.

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Ralph Lauren is a luxury fashion company, as well as the official outfitter for the US Olympic team.

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LG is an electronics company that sells a wide variety of home entertainment products and appliances, including televisions, sound systems, refrigerators, and washing machines.

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Forever 21 is a fast-fashion chain known for its low-priced, stylish clothing.

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H-E-B is a San Antonio, Texas-based grocery store chain that operates its home state and New Mexico.

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Levi's is an American clothing company, best known for its iconic denim styles.

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Bath & Body Works is one of the strongest performing companies in the L Brands portfolio and sells personal care and bath products.

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Hershey's is one of the largest chocolate manufacturers in the world.

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Playstation is one of the most popular video game consoles in the world.

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Puma is a German activewear and shoe company that just opened its first North American flagship store in Manhattan.

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H&M is a Swedish global fast-fashion chain with more than 4,000 stores in 72 countries .

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Nissan is a Japanese automobile company.

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TJ Maxx is a discount goods store with more than 1,200 stores in the US.

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Though Victoria's Secret has taken a reputational hit in recent years its Pink collection continues to be a favorite among younger shoppers.

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The nautical-themed grocery store is famous for its low prices, in-house products , and charming store design.

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Jeep

Jeep is an American automobile brand best known for its SUVs and popular models like the Jeep Wrangler.

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Meijer is a supermarket chain popular in the Midwestern US.

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Macy's is an American department store which has recently worked to appeal to younger shoppers with new additions like Story , its Instagram-friendly curated pop-up store centered on rotating themes.

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Newport Beach, California-based Chipotle is a fast-casual food restaurant known for its popular foil-wrapped burritos and burrito bowls.

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Express is an American fashion company, with stylish apparel for both men and women, and new programs like Express Style Trial, a monthly rental service.

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Gucci is a luxury fashion company that routinely tops the charts of hottest and buzziest brands thanks in large part to creative director Alessandro Michele. He is credited with breathing new life into the company when he took the role in 2015.

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Netflix is a media-services and entertainment company popular that offers unlimited video streaming for a monthly fee. In recent years, the company began rolling a bevy of original programming which has been popular among millennial and Gen Z viewers.

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Aldi is the eponymously named grocery store of the family-owned German grocery discount store company.

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Tesla is an American automotive, energy, and technology company, best known for electric cars and solar panels.

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Honda

The Japanese automaker holds a nearly 18% share of the US passenger car or non-SUV market.

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The comic book and entertainment company is responsible for millennial movie hits surrounding characters such as Iron Man and Spider-Man.

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Sephora carries a multitude of different beauty brands and products, including its own label.

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The electronics retailer has a partnership with Apple, which allows customers to get their Apple products repaired at every Best Buy location in the US.

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The Jordan brand's collaboration with Nike has yielded sneakers that can resell for as much as $20,000.

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The classic Vans Ward was one of the best-selling sneakers in the first half of 2019.

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The American automaker sells luxury cars under the Lincoln brand.

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In addition to a cult following, Taco Bell recently opened a pop-up hotel and resort in Palm Springs, California. It sold out within minutes.

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Chick-fil-A is the third-largest fast-food chain in the US by sales. The company is family-owned and reliant on Christian values.

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Dr. Pepper appeals to millennials with its smooth taste.

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The teen retailer has had great success with Aerie , its body-positive undergarments brand that has become a formidable rival for Victoria's Secret.

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Kroger is the largest grocery chain in the US. The chain has 2,764 stores and an e-commerce channel for online orders.

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Victoria's Secret has been battling an image that it has not changed enough for current consumer tastes.

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The fast-food chain is one of the most recognizable restaurants in the world, serving up classics like the Egg McMuffin and Happy Meals.

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General Motors

Colloquially referred to as Chevy, the car-maker is famous for its pickup trucks.

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Kohl's sells everything from home-goods to clothes. It recently announced a partnership with Amazon to accept returns for the e-commerce retailer in all its stores, which helped boost store traffic.

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Once the sister company to Gap, Old Navy announced in February that it would be splitting off from the less profitable company after it reported soaring sales in 2018.

Toyota

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Toyota has a lot of popular cars in its catalog, but the automaker recently garnered attention when it revealed its interesting lineup of vehicles that will be used in the 2020 Tokyo Olympics.

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Under Armour has recently hit a rough patch , spurred by a failure to hit certain revenue forecasts. However, the innovative sports-wear company has still found a niche in the hearts of millennials.

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At this point, Starbucks is probably synonymous with millennial culture. This year, the coffee chain launched its famous Pumpkin Spice Latte at the earliest release date ever, on August 27 .

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There's no better place to pick up a six-month supply of Craisins than Costco, the fan-favorite, membership-based wholesaler.

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Beyond its theme parks, Disney is rising in the ranks of entertainment. The company is even entering the streaming wars with its own streaming service, Disney+.

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The Japanese electronics and gaming company is responsible for the Playstation.

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The company's Nintendo Switch console has helped the brand soar among younger consumers with its mix of nostalgia and innovative gaming.

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Microsoft's Xbox gaming systems likely keep millennials in love with the brand.

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Pepsi is the longstanding rival to Coca-Cola. The company recently announced it would launch the first-ever nitrogen-infused soft drink called Nitro Pepsi.

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co*ke or Pepsi? In this case, Coca-Cola takes the gold by just one rank. The soft drink is one of the most iconic sodas in the world, sold in all but two countries .

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Falling only behind Nike, Adidas is another popular shoe-maker and athletic-wear company known for its classic Stan Smith sneakers and collaborations with artists like Kanye West.

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Google is the top search engine. It's no wonder the word itself has colloquially and commonly been transformed into a verb meaning to look up a piece of information.

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Samsung is more than the counterpart to Apple the company's sleek smartphones have some millennials ditching iPhones without looking back.

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Target has recently been soaring in terms of sales. The superstore sells everything from electronics to clothes and recently announced a new in-house grocery line .

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From the grocery sector to e-commerce, Walmart is constantly growing. The store's low prices and diverse inventory make it a fan favorite.

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The sportswear brand is considered the leader in sneakers and athletic wear, outranking competitors like Adidas and Under Armour.

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Apple creates millennial technology staples like the iPhone and the Apple Watch and is constantly ranked among the top brands worshipped by younger and older adults alike.

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After placing third in last year's poll , the e-commerce giant has climbed to the most loved brand among millennials. Amazon has its hands in a multitude of retail sectors including beauty , grocery , and technology .

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See Also:

• We compared grocery shopping at Walmart and Costco, and found the discount superstore is better for the average shopper
• Puma CEO: We're not competing with Nike and Adidas
• Walmart says these will be the 48 toys every kid wants this holiday season

SEE ALSO: These are the 10 best-selling sneakers of the year so far